Knowing how to find your target audience gives you power. Until now this has been difficult at best with movie audience data. Jan 14, 2017 how tv audience demographics function. With over 400,000 users submitting their receipts through our suite of mobile apps, we help you better understand consumer behavior across all channels.
Jun 12, 2019 once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. Marvel demographics and consumer insights numerator. Businesses that have a wide target market will focus on a specific target audience for certain. One interesting point is that highfrequency moviegoers, defined as those that attend over 12 movies per year, account for % of the movie going audience but 30% of all admissions. Apr 24, 2015 the demographics of youtube, in 5 charts april 24, 2015 by eric blattberg with over 300 hours of videos uploaded a minute, youtube has something for everyone. Falls river theatre movie theater business plan market analysis summary. The surrounding geography is the town remote from other significant population centres or are there lots of small communities within the catchment boundary. The film industry and audiences spectatorship and audiences.
This episode looks at the use of demographics in defining the audience. As americas largest purchase panel, we capture 1 in every 500 shopping trips. Could a horror movie like get out or a comingofage teen story like lady bird triumph over. And before you get into the mechanics of growing your audience you need to take time to find your target audience even before you write your screenplay. The composition of film audiences has changed significantly over the course of. The movie begins with shrek finding food in his dirty swamp. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Movies remakes made in the last 10 years have attracted an older age group and brought more people back to the movies. Ive been writing scifi for a couple years now, and i am amazed at the diverse readership i have encountered. The target audience for the movie generally is children, however the movie can be viewed as targeting families as a whole. Conversely, fewer 12 to 17yearolds were visiting the cinema regularly in 2018.
Cinema is an ideal medium to target the more affluent sectors of the population with good levels of disposable income. Meanwhile, teenagers are going to less movies, and children age 211 are going to even less movies when compared to last year. In the movie turbo the type of audience is a mass audience that is because this targets a very large group of people women, men, children, adults. The lego movie main trailer opens with lego batman being silly which is going to make a child viewer laugh, therefore. Defining audience demographics media studies youtube. Task 3 james bond target audience jsevillerobbins529973. Mar 01, 2016 the target audience for the movie generally is children, however the movie can be viewed as targeting families as a whole.
And unlike the major movie studios, you do not have the marketing budget to. The types of film that the general public typically enjoy to watch. Shreks intended target audience has clearly been children, however, there are many factors of the movie that pertain to adults. Thus, the medium has the same virtues as television sight, sound. The media industry is highly competitive and all media texts are created with a target audience in mind. From the very beginning of the movie, shreks vulgarity is unmatched by other fairytale movies within the genre of childrens fiction. A advert in between programs would defiantly help promote the film to the target audience. The lego movie was released in february 2014 after 6 years of production. We are going to create a persona of your ideal audience, analyze their interests and then market to them. Defining your target audience by age or gender is extremely broad. Network demographics national media spots tv, radio.
One interesting point is that highfrequency moviegoers, defined as those that attend over 12 movies per year, account for % of the moviegoing audience but 30% of all admissions. Dec 06, 20 shreks intended target audience has clearly been children, however, there are many factors of the movie that pertain to adults. Horror lovers buy 5% more popped popcorn and 6% more unpopped popcorn per year than the average consumer. Frequent moviegoers are a highly desirable audience for advertisers.
How to uncover the proper target audience for your film medium. The overall target audience is anyond who watches pg movies, from age 6 to 96. According to the source, cinema attendees were most likely to be aged between 15. There are clear advantages to advertising in cinemas. Psychological element gender as this is going to be a crimemystery short film enigma codes are going to be used throughout, this means the audience are going to have to play detective and for this they need to have the mental capacity to understand whats going on and try to. That is where our initial assumptions about the campaigns target were wrong and led us to switch targeting to an older demographic while focussing the message on the young. The demographics of youtube, in 5 charts april 24, 2015 by eric blattberg with over 300 hours of videos uploaded a minute, youtube has something for everyone. Movie theater business plan sample market analysis bplans. Following a late night movie a young man encounters an infomercial for the homosexual lifestyle.
Research into target audience scifi by sophie boone on prezi. Moviegoers in the target group were 9 times more likely to watch the. How to uncover the proper target audience for your film. This statistic displays the age and gender distribution of the cinema audience in the united kingdom as of 2014. The lego movie main trailer opens with lego batman being silly which is going to make a child viewer laugh, therefore attracting them to want to watch more of the trailer. Different films have different target audiences, however to make a film sell successfully the film makers must be aware of the target audience and must aim to make a film that would please them. Black panther drew the most diverse north american audience ever for a superhero film according to comscore. Oct 26, 2015 the target audience for james bond is 1240 year old men, the reason this filmfranchise has such a wide age range is because the bond films have learnt to move with the times, so as the old james bond films has the old cars that was the best of their time but in the modern films we see some of the latest technology that james uses. May 02, 2016 you will use this info later, when you go to sell your movie. In addition to getting inside the head of your audience, your next task is to figure out why these people enjoy your genre. Dec 11, 20 why childrens movie audiences are filled with 24yearolds. Black panther dramatically changed the makeup of the.
Oct 09, 2012 the responses from this question show me that my target audience like psychological horrors the most, this will also influence my storyline ideas as i now plan to add a psychological element to my film. Each film or tv show has a different genre slightly that tries to make the mcu accessi. Young kids love superheroes and older viewers grew up with these characters. Where demographic data looks at purely social classifications, psychographics looks at broadly psychological factors that impel audiences to respond to certain kinds of. My target audience for this paper is ages the younger generationold enough so they can understand the complexity of the film but young enough that they are still impressionable by it. Numerator insights are powered by the infoscout omnipanel. Cinema audience profile in the united kingdom uk as of 2014, by age. Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. True to the halloween spirit, horror movie aficionados love their sweet treats. The introduction of the pg rating in 1983 forced the film industry to make films that appeal to audiences of multiple ages in order to realize the biggest profit on their. Such demographics is the foundation of your target audience. These films also appeal to a broad audience with an older median age, similar to movies like. Yes, it is possible to know exactly who your film audience is going to be.
Films are generally aimed at at least two such quadrants, and most tentpole films are fourquadrant movies. Hasbro claims that the bulk of the sales are made up of parents buying the toys for their kids, yet most of the post aec toylines are made up of g1 homages, characters only the g1 fanboys would recognize. Yet it follows failed to impress the typical horror movie audience. And once you have a good understanding of your target audience, all future advertising, marketing language and your trailer should be created with your target audience in mind. I chose this age category for target market as my research from existing institutions such as the uk film council showed that 1524 year olds attended the cinema more than other age categories, this is shown in official statistics. Horror is on a hot streak for the movie business, and diverse millennials may be to thank for the surge in ticket sales. In the hollywood movie industry, a fourquadrant movie is one which appeals to all four major demographic quadrants of the moviegoing audience. Target audiencethe genre i am going to do for my film opening is comedy, the statistics i am going to show you willshow us how well comedy is liked in the public eye. Niche audience this is a small selected group of people, who are interested in unique things such as birds, nature, cars and cricket. Target audience of mystery genre by freeman elsey on prezi. You can apply these three steps whenever you want to find your target audience. A films budget is often correlated to the number of quadrants the film is expected to.
Clear binary oppositions are also used to seal the narrative. May 03, 2016 yet it follows failed to impress the typical horror movie audience. African americans made up the largest share of the audience, or 37 percent, followed by caucasians 35 percent, hispanics 18 percent, asians 5 percent and native americanother 5 percent. Research into target audience scifi by sophie boone on. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. These sorts of narratives involve the audience and encourage them to be an active audience. Target audience gcse media studies revision bbc bitesize.
In addition to assessing potential audience through demographic data, market researchers have increasingly used psychographic research as a tool for understanding audiences. The key to making a cinema successful is having a strong feel for the range of. Mar 30, 2016 this episode looks at the use of demographics in defining the audience. Panther dramatically changed the makeup of the superhero movie audience. As a reminder, the audience shares for 30 distinct genderage groups are displayed for each program below. The key to this approach is starting with movies rather than audience demographics. What age group of viewers is the target audience for the. The shape of water and the oscars changing demographics. Disney demographics and consumer insights numerator. The target audience for james bond is 1240 year old men, the reason this filmfranchise has such a wide age range is because the bond films have learnt to move with the times, so as the old james bond films has the old cars that was the best of their time but in the modern films we see some of the latest technology that james uses. Our film is a very indie and independent sci fi film, it would appeal to the younger audience, probably student and people around the age of 15 25.
This point will give you the age, gender, and other basic demographic data. The demographic characteristics for specialist cinema audiences differ in. Black panther dramatically changed the makeup of the superhero movie audience this weekend. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. September 27, 2017 when you think of some of the most successful companies in the world, there are many that come to mind, but there is no doubt that among the top of the list would be the walt disney company, having some of the most popular movies and tv shows. A new study proves part of wonder womans global financial success was driven by an increase in female viewers and audience members over 50. Falls river theatre is a startup movie house in a remodelled historic building located in downtown falls river, wisconsin. While he is initially unconvinced, the commercial makes several telling points and the young man soon sees his sleeping buddy in a different light. Horror movies draw younger, diverse audiences variety. All network, platform, mso, sports league and team logos featured on this website are the sole property of the registered owners and are displayed to represent marketing opportunities for their respective.